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Unitronic and New German Performance Launch Partnership On and Off the Racetrack

Sep 10th, 2020 Events

September 2020 – Unitronic and New German Performance launch a new high-performance partnership both on and off the racetrack. “Race on Sunday, sell on Monday” is a term commonly used in motorsports, and none more fitting than for Unitronic, New German Performance and Audi Sport customer racing. Having recently become a Unitronic Authorized Dealer, New German Performance will now be offering Unitronic Performance Hardware and Software at both their physical locations and online store. Both organizations have proved themselves as industry leaders in the business world and look to take that synergy and replicate their success in the motorsport realm.


New German Performance will field two Audi RS 3 LMS cars in the TCR class at the final rounds of the TC America 2020 championship at the iconic Indianapolis Motor Speedway. After making their TC America debut earlier this season at VIR, this will mark New German Performance's second event in the TC America racing series, welcoming onboard Unitronic, Liqui Moly, Reflected Images Custom Detailing, and Military to Motorsports as partners for the race weekend.

The pair of Audi RS 3 LMS race cars will once again be driven by Tristan Herbert and Vinnie Lima with the cars prepared by New German Performance's specialized staff at their Manassas Park, Virginia facility. Herbert coming off the back of a podium finish at VIR said “It's funny, out of all the tracks I've been to over the years I've never actually been to Indy.  When SRO made the announcement last year to move the 8hr from Laguna Seca to Indy I was excited to finally go there but I never imagined I would get the opportunity to race there! I'm looking forward to it and grateful to once again pilot the Audi RS 3 LMS at such a historic circuit.”.

After showing speed in his first ever professional motorsport event at VIR, Lima is upbeat by the upcoming IMS event “What can one say about IMS and the opportunity to drive competitively at the “Brickyard”?  This will be a bucket list opportunity to race in a place with such deep legacy. Together with Audi Sport Customer Racing and New German Performance, one can only dream about the opportunity to drive the Audi RS3 LMS in a place where one of my personal motorsport heroes, Rubens Barrichello, has driven.”

On-track action for the event in Indianapolis, IN begins on Thursday, October 1st with TC America qualifying, then 40-minute sprint races on Friday, October 2nd (9:20 am ET) and Saturday, October 3rd (11:10 am ET). Follow along the action on the New German Performance social channels and https://www.tcamerica.us/live for live timing and scoring.

About Unitronic
UNITRONIC® engineers industry-leading aftermarket performance enhancing software and hardware for Audi®, Volkswagen®, Seat®, and Skoda® cars worldwide. Best known for its performance software engine and transmission calibrations, Unitronic enhances vehicle performance while maintaining complete OEM-like reliability and drivability. Unitronic’s UniCONNECT+ Programming and Diagnostic Interface empowers Unitronic Clients to safely reprogram their engine and transmission control modules from the comfort of home, anywhere in the world. Learn more about Unitronic's competitive advantage at www.getunitronic.com.

About New German Performance
Founded in 1997, New German Performance (NGP) is multi-location, full service automotive repair center and online parts retailer, comprised of a group of dedicated enthusiasts providing high quality service, maintenance, performance and motorsport solutions for our fellow enthusiasts and owners of European automobiles. Centrally located in the Mid-Atlantic region just outside of Washington D.C., NGP offers premiere service, repair, technical support, and track preparation for Audi RS 3 LMS and Volkswagen GTI TCR vehicles. Learn more about New German Performance at www.ngpracing.com.

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